Pizza Hut Company

Company Background Pizza Hut is an American restaurant chain. It operates franchises internationally. The company operates in the food industry and offers food items like pizzas, pastas, garlic breads, breadsticks, drinks, and desserts. It provides catering service and franchise opportunity. The company was founded in 1958 by Dan and Frank Carney and is based in Plano, Texas. It is a subsidiary of Yum Brands Inc. (Pizzahut , 2015).Advertising We will write a custom report sample on Pizza Hut Company specifically for you for only $16.05 $11/page Learn More Pizza Hut runs three different formats of restaurants – first is the family dining in restaurants, second is the delivery and carry on types, and third is where the first and second are merged together. Pizza Hut restaurants aim at providing the best quality product and service to its customers. The vision of the company at inception was to provide a special pizza eating experience and 55 years l ater, the company still prioritizes customer satisfaction above everything. The vision of the company is to be the number one pizza company in the world and the mission of the company is to bring favor to life. Pizza Hut’s objectives or â€Å"customer promise† as they call it, is to invent the most flavorful experiences and never be boring. The chain has 15,605 restaurants in 92 countries worldwide in 2014 (Yum, 2015). In China alone, there has been a 25% rise in the number of restaurants and 22% rise in the number in India (Yum, 2015). However, the largest number of chains is still in the US, which is the largest market for Pizza Hut. Situational Analysis How did the company start? Two brothers, Dan and Frank Carney, in Wichita, Kansas, started the company in 1958. In the fifties, a pizza parlor was a rarity in America, and when they opened one, it proved to be a successful business venture. Theirs was a humble venture with $600 lent to them by their mother and they p artnered with John Bender. A year later they started opening other Pizza Hut restaurants and franchises. The company believed in a policy of aggressive marketing and it grew fast in the 60s. By 1966, Pizza Hut already had 145 franchises across US (Vlessing, 1998). In 1968, the company opened its first international restaurant, in Canada and by 1970 it had opened restaurants in Germany and Australia. Due to its fast expansion and aggressive marketing policy, the company had to undergo certain structural changes in order to sustain growth. Their advertising expenditure in the local market increased from $942000 in 1972 to $3.17 million in 1974 (Vlessing, 1998). The company merged in PepsiCo in 1977. Throughout the 80s, Pizza Hut bought new competitors and aggressively acquired those who threatened their number one position.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Initially Pizza Hut faced local competition mostly from regional players like Shakey’s from Denver and Pizza Inn from Denver (Vlessing, 1998). The company faced strong growth through the 80s, expanding rapidly. However, in the 90s, there were challenges and in the early 90s, PepsiCo expanded into the emerging markets. By 1997, Pizza Hut operated in 90 countries around the globe. PESTEL Political Factors: Pizza Hut is an international restaurant chain and therefore face various regulatory and political turmoil occurring in various parts of the world. Political issues may include regulatory framework that affects the operations in a particular country. The business is open to risks that are inherent to international operations. They are susceptible to social and ethnic unrest as well as local corruption. The restaurants must comply with the local government’s license and regulations. In the Middle East, the restaurants are subject to local laws concerning security, labor, health, sanitation , and safety. Internationally, the restaurants are subject to tariffs and regulations on commodities and equipment that are imported. They are also subject t to anti-bribery and corruption laws (See Appendix table 1). Economic Factors: the global and local economic condition may affect the operations of the chain. Some economic factors that may adversely affect operations of the chain are increased unemployment, fall in disposable income, and decline in consumer confidence. Other macroeconomic factors such as increasing inflation and dwindling exchange rates may become a serious impediment to sales growth of the chain. UAE has one of the fastest growing economies with booming industries and high consumer spending, which is a positive factor that will influence the growth of the chain in the country. Social Factors: Pizza Hut is a symbol of American commodification and faces unrest from ethnic and social groups in other countries who oppose Americanization of their culture. Though th e company strives to localize their menu offerings and imparting the image of a local chain, it often faces challenge. UAE has a young population with 41% of the population belonging to the age group of 15 to 44 (Agriculture and Agri-Food Canada, 2015). Further the demand for American fast food in the country is increasing (Valdini, 2012). Technological Factors: Pizza Hut is spending a lot of its revenue on technological advancements in order to meet the demands of the tech-savvy market. For instance, the company is investing amount $30 million in 2014 (Yum!, 2014). It is planning to adopt a smart technology that will anticipate the customer’s need before she places the order (Nield, 2014).Advertising We will write a custom report sample on Pizza Hut Company specifically for you for only $16.05 $11/page Learn More This will help in better services. Further, for delivery orders, the chain is testing Uber-Esque technology to track orders (Taylor, 2 015). Thus, updating technology is essential to keep up with the technological changes occurring in daily life. Environmental Factors: These factors differ depending on the region they are operating in. A company can be charged of being harmful to the environment. One of the reasons that a company can be accused of that is using materials that are not biodegradable, and Pizza Hut does that. Legal Factors: This includes taxes, quality requirements, and employees’ specifications. Legal compliance is essential in all the countries it operates in order to meet the legal needs and the regulatory framework of the nations. Therefore, to get licenses and permission to operate restaurants, compliance to regulations is essential (Yum!, 2014). Industry analysis Pizza Hut belongs to the retail food industry. It is made up of various forms of retailers such as supermarkets, supercenters, warehouse stores, convenience stores, etc. (Yum!, 2014). The fast food casual dining industry in the U AE is growing very fast due to the rise in disposable income, change in high-end shopping mall induced lifestyle, and increase in demand for Western fast food (Valdini, 2012). Therefore, Pizza Hut does not hold a significant position in the overall industry (Yum!, 2014). The Pizza food service sales in the UAE have been growing at CAGR of 7.8% (Agriculture and Agri-Food Canada, 2015). In the fast food market, the largest brand is KFC based on the percentage of share based on sales. Pizza Hut has the third largest market share in the UAE (Agriculture and Agri-Food Canada, 2015). The fast food market is expected to grow at a very fast rate in the UAE, with the chained foodservice market to have an expected growth rate of 7.1% (Agriculture and Agri-Food Canada, 2015). Further, pizza sales in UAE are expected to grow at a rate of 12.38% (Agriculture and Agri-Food Canada, 2015). Competitor analysis The competitive environment in the fast food industry in UAE is highly fragmented. The mar ket leader in fast food in UAE is Kuwait Food Co. (Americana), which holds 3% value share in 2014 (Europmonitor International, 2015).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Domino’s Pizza is considered Pizza Hut’s number one competitor. The control of the pizza market by Pizza Hut started to be threatened when Domino’s entered the market as a delivery only chain. Other competitors include Papa John’s Pizza and Figaro’s Pizza. Other direct competitors for Pizza Hut are Papa Johns and Figaro’s Pizza that also specialize in pizza and have a number of branches around the UAE, but not even close to those of Pizza Hut (Wong, 2014). Indirect competitors of Pizza Hut include Subway, McDonalds, and other restaurants located in the food courts. Those restaurants also offer a fast service, a good price, and are located in a lot of places. However, the variety and creativity of Pizza Hut’s menu keeps it going and succeeding. A recent awareness among the people of UAE about the health hazards about fast food has increased the demand for healthy options provided by companies like Kcal Extra, Healthtrendz, and Liveâ₠¬â„¢ly who concentrate on deliveries to homes and offices catering to the health conscious consumers (Flanagan, 2015). Others like DinnerTime and Detox Delight provide food for the health and diet conscious consumers (Flanagan, 2015). One factor that might affect the industry of Pizza Hut and fast food in general is the increased health awareness. Media and doctors are focusing on promoting a healthy life style. In the GCC and specially the UAE, the number of nutritionists and gyms is highly increasing (Yum!, 2014). This awareness promotes people to taking care of the food they eat and focusing on eating healthy food. Domino’s Pizza is Pizza Hut’s first strategic benchmark company. Domino’s are working hard on their long-term strategies. They started already with the Customize Your Own Pizza option in some of the countries. Further, the company faces competition from other full-service restaurants as Pizza Hut operates in this market in the UAE. Customer analysi s The target market of Pizza Hut is both male and females of various age groups from all nationalities. The specific age group targeted is 12 to 40 years. They offer various pizzas that attract various age groups and nationalities. The price ranges at which the pizzas are offered are suited to low and middle income families. The targeted market is men and women, children, students, families, and travellers. The company has no geographic segmentation as it has its operations worldwide. The company follows lifestyle segmentation in the emerging Middle Eastern market where it has branded its restaurants as upscale dine-in. In the Middle Eastern market, Pizza Hut caters to a specific social class i.e. upper and middle class. More specifically, the target markets are those families who dine-out or order food at least once a week and have a high disposable income where a large portion of the target market’s spending goes to non-essentials. Target Segment of Pizza Hut The market siz e in the UAE is large as the country has a high percentage of young people with high disposable income and a high preference for American fast food. The target market of the chain is segregated based on the food they offer. For pizzas and pastas, they target a demographic group of 10 to 40 years of age, both male and female. Pizza Hut targets families with children, young professionals, and students. They target middle and upper middle class families in the Asian and emerging markets while in Europe and the US market they target low and middle class families. In terms of geographic segmentation, Pizza Hut puts a lot of importance on its expansion and sale in in the Middle East. The targeted market here is people within the age group of 20 to 40 and belonging to the upper to high-income group. Potential Size of Target Market The emerging and developing economies hold much more promise than developed countries. Figure 3 in the appendix shows that the emerging countries are more optimi stic about the growth prospects of GDP as well as the future of children in their country. Hence, from a futuristic view, targeting the emerging markets is an opportunity that Pizza Hut should undertake. According to the US poverty line, a household earning $10-20 daily belongs to the middle class and upper middle class is a household with income over $20-50 (Kochhar, 2015). Households with annual income over $73000 or above annually belong to the high-income group. Kochhar (2015) points out that the rise of the middle-income group has been highest in emerging economies like China, South America, and Eastern European countries. Further, the major population belonging to the upper-middle class and high-income group lived in North America, Europe, and Asia-Pacific region (Kochhar, 2015). The fast food industry in the UAE had a $8.5 billion market in 2013 and is expected to grow further (Agriculture and Agri-Food Canada, 2015). Hence, the target market of the young professional group b elonging to the age of 20 to 40 years will be rising in emerging economies (see figure 2 in Appendix). Top 3 strategic problems The three most important strategic problems faced by Pizza Hut are – Changing food preference and increasing health consciousness of the target market and introduction of healthy eating alternatives posses a threat to the market. Zero sales growth of Pizza Hut in the UAE by change in year on year sales from 2009 through 2013 (Agriculture and Agri-Food Canada, 2015). Lack of aggressive promotion in the UAE market of the popular products by Pizza Hut. For instance, Chicken Shawarma Pizza of Pizza Hut is one of the best selling ordered products of the chain, however, marketing for the product was short-lived. Recommendation Marketing Mix In the UAE the highest growth in the fast food service market are for full service casual dining and delivery model-based food service companies. In the full casual dining experience, the Pizza Hut holds the largest m arket share. However, Domino’s is the market leader in the delivery service (Agriculture and Agri-Food Canada, 2015). Product Building On Existing Product Pizza hut concentrates on offering local flavors to cater to the local markets. Pizza Hut needs to expand its menu offerings in the UAE. For example, Chicken Shawarma Pizza is part of the Flavors of the Arabia, which has 5 pizzas with flavors made to meet the Middle Eastern tastes. However, in the UAE only the chicken variant was introduced when there is a high demand for the beef variant. In addition the range includes Sujuk Pizza, Tawok Pizza, Sujuk Spirals, and Lemon Zaatar wings, which have been advertised in the UAE when the product was introduced, however, remain unavailable in the market. It is a strategic mistake to have made a promise in the advertisement and not committing to it as this creates negative image among consumers. Price Based On The Competitive Chart Price should be based on the marketing strategy that Pizza Hut employs and not directly based on the rice chart of its competitors. The prices must be competitive but concentration must be on building a brand and not start a price war. Further, Domino’s is gaining market through its online ordering business while Pizza Hut ahs not been able to match the sales rise in the digital age. Promotion Strategy The competitive rivalry between Pizza Hut and Dominos has led both the companies into price and promotional war. However, Pizza Hut has tried to move away from the business model followed by Dominos and caters to the dine-in experience of customers rather than the delivery business. Promoting restaurants with better ambience and happy dining experience will capture the mission and vision of the company and present a different form of competition to Dominos. Stakeholders According to the Yum Brand the stakeholders in their business and in turn for Pizza Hut are supply chain solutions board, the franchise associations, local commu nities, animal welfare societies, environmentalists, health and nutritionists, etc. (Yum! Brands, 2014). Budget The company should include three main strategies in their budget expenditure – first, innovating their services by increasing efficiency and better product offerings, second, entering emerging markets as inexpensive luxuries targeting the middle class and not only the upper-middle and high income group, and third, revamping their marketing campaigns. Further, many products are not properly marketed and promotion strategy is short-lived. Hence, proper budget should be in place to promote their products in the UAE market. Budget Plan Idea of returns and Sales Projections Table 3 in the appendix shows the growth of sales and marketing cost of Pizza Hut. The figures show that the sales of Pizza Hut are expected to decline based on the trend of sales in last three years (2012 through 2014). However, the cost of marketing will increase continuously. Finding the year-on-ye ar growth of sales since 2012 through 2014 was used to project sales of Pizza Hut. The compounded average growth rate is derived using the sales growth figures, which is then used to compute the trend in sales. The marketing cost was projected using the growth rate of marketing cost for 2013 and 2014. This is a warning sign for Pizza Hut, as it should revamp its product offering and boost marketing strategy to increase sales. References Agriculture and Agri-Food Canada, 2015. Foodservice Profile – The United Arab Emirates. [Online] Available at: http://www.agr.gc.ca/eng/industry-markets-and-trade/statistics-and-market-information/by-region/middle-east-and-north-africa/foodservice-profile-the-united-arab-emirates/?id=1432740194697 . Europmonitor International, 2015. Consumer Foodservice in the United Arab Emirates. [Online] . Flanagan, B., 2015. UAE health food market booming but is it getting too fat? [Online] Available at: http://www.thenational.ae/business/the-life/uae-heal th-food-market-booming-but-is-it-getting-too-fat . Gruley, B., 2014. Twilight of the Pizza Barons. [Online] Available at: http://www.bloomberg.com/bw/articles/2014-07-03/dominos-little-caesars-pizza-founders-contrasting-legacies . Kochhar, R., 2015. A Global Middle Class Is More Promise than Reality. [Online] Available at: http://www.pewglobal.org/2015/07/08/a-global-middle-class-is-more-promise-than-reality/ . Nield, D., 2014. ‘Subconscious’ Pizza HUt Menu Knows What You Want Before Yuo Do. [Online] Available at: http://www.digitaltrends.com/cool-tech/pizza-huts-new-eye-tracking-technology-knows-want-menu/ . Pew Research Center, 2014. Emerging and Developing Economies Much More Optimistic than Rich Countries about the Future. [Online] Available at: http://www.pewglobal.org/2014/10/09/emerging-and-developing-economies-much-more-optimistic-than-rich-countries-about-the-future/ . Pizzahut , 2015. Our History. [Online] Available at: http://pizzahut.com.ph/about/our_history .php . Taylor, K., 2015. Pizza Hut Is Testing Uber-Esque Delivery Tracking Tech. [Online] Available at: http://www.entrepreneur.com/article/245897 . Valdini, C., 2012. Industry focus: Fast food in the UAE. [Online] Available at: http://www.arabianbusiness.com/industry-focus-fast-food-in-uae-483500.html . Vlessing, E., 1998. Pizza Hut Inc. [Online] Available at: http://www.encyclopedia.com/topic/Pizza_Hut_Inc.aspx . Yum, 2015. Restaurant Count. [Online] Available at: http://www.yum.com/investors/restcounts.asp . Yum! Brands, 2014. Corporate Social Responsibility Report. [Online] Available at: http://www.yumcsr.com/about/stakeholders.asp . Yum!, 2014. YUM! Annual Report. [Online] Available at: http://www.yum.com/annualreport/pdf/2014yumAnnReport.pdf . Appendix Table 1: PESTEL Analysis of Pizza Hut Political 0 Economic +2 Social +4 Technological +4 Environmental -1 Legal +2 Table 2 Competitors Pizza Hut Domino’s Papa Johns Product Pizza and fast food Pizza and fast food Pizza and fast food Service Restaurant and delivery service Restaurant and delivery service Restaurant and delivery service Production/Quality Concentrates of serving local taste and diversification of market. Focuses on delivery within 30 minutes and hence efficiency. Concentrates on taste and delivery efficiency. Location 94 countries worldwide. Around the world. Europe and US. Market Share The largest Pizza chain in the US and globally. 16.7% sales in US in 2013 (Gruley, 2014). Second largest pizza chain in the US and globally. 11.1% sales in US in 2013 (Gruley, 2014). Third largest is Papa Johns in the US. 7.3% sales in US in 2013 (Gruley, 2014). Figure 2: Growth and future (Pew Research Center, 2014) Table 3: Pizza Growth Rate (Source: 2014 Yum Brand Annual Report) Sales Forecast 2012 2013 2014 2015 2016 2017 Income Sales 993 609 607 611.73 608.31 608.75 Growth rate -0.387 -0.003 0.008 -0.006 0.001 CAGR -0.91 Expense M arketing Cost Forecast Marketing Cost 173 180 187.28 194.86 202.75 Growth rate 0.040 0.040 0.040 0.040 This report on Pizza Hut Company was written and submitted by user K1nsey to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

20 Controversial Persuasive Speech Topics for College Students on Non-College Education

20 Controversial Persuasive Speech Topics for College Students on Non-College Education Non-college education is a relatively obscure path that is not widely discussed. If you are tasked with writing a persuasive speech on non-college education, and don’t know where to take it, consider the 20 topics below: The Difference in Views between College Graduates and People without Higher Education The Cost of College: Is it Worth It? How Long It Takes to Earn Back the Debt from College The Things Learned in College: Do They Help in Real Life? Street Smart: Things That Cannot Be Learned in School Why Millionaires Avoided College The Need to Restructure Science Education Why Google Has Started Hiring More People Without College Degrees Higher Earning Discrepancies between College Graduates and Non-College Graduates The Importance of Liberal Education The Use of Free Tertiary Education to Improve the Economy The Cost of Education: What Burden Taxpayers Are Paying The Political Thoughts between College Students and Non-College Students: Should Something Be Done? Arrogance Among Classes: How College Grads Look Down Upon Non-College College Education: Does it Make a more Responsible Adult? How College Can Prepare One for Life Why College Education is Worth the Cost Why Non-College Earning Potentials Are High in Creative Industries The Need for More STEM Colleges The Need for Higher College Graduation Rates Aren’t those topics great? If still feeling unsure regarding how to approach your assignment, it’s okay because we also have an awesome 11 facts list and a guide for a controversial persuasive speech for students. Also, below is a sample article on one of them to help you better understand the speech writing process. Remember that this is meant to guide you in your speech writing. Sample Persuasive Speech: The Difference in Views between College Graduates and People without Higher Education Today there are serious divides which exists between white Republicans who have received a college education and those who have not. This divide obviously extends into other political Arenas and different political parties. It has been analyzed among white republicans specifically. The results are shocking and indicate stark differences with regard to issues such as immigration, racism, and political compromise. A new study produced by the Pew Research Center shows that there are striking differences between white Republicans who have a college education and those who do not have a college education, particularly with regard to views on voting, racism, immigration, and government. These differing views are important because they can determine who gets elected into government offices. Donald Trump, a leading Republican for the 2016 presidential election is more appealing to white Republicans who have not graduated college. Those who have not received a college education are under the idea that immigrants are the root cause of what is wrong with the country. It is thought that America is burdened by immigrants who take the jobs, houses, and healthcare deserved or earned by legal citizens. It is also believed by the uneducated white Republicans that all undocumented immigrants should be deported and a fence should be constructed along the border with Mexico. Nearly half of white non college educated Republicans claimed they would be more likely to support republican nominees if they wanted to deport all immigrants who were living illegally in the United States. Among those who have received a college education, only 38% would favor such a candidate. By a much wider margin Republicans favored the construction of the fence along the border with Mexico. Among those Republicans who have not completed college education, 75% supported the fence and among those who did complete a college education 64% were for it. White Republicans without college education or with limited education have negative views about the increasing ethnic and racial diversity in America in roughly half of the cases with 48% viewing the increasing diversity as a positive thing which makes the United States a better place in which to live. Among those college-educated Republicans 65% saw the growing diversity in a positive light. With regard to racism, 59% of Americans believe that changes need to continue with regard to equality particularly between blacks and whites. But only 32% said that the nation has actually made the changes necessary to achieve equal rights. Among the Republican Party, 52% said that the nation had already made the changes it needed to make in order to provide equal rights to blacks but 39% maintained that this change is not yet finished. Between those white Republicans who graduated college and those who did not there were only modest differences on this particular issue. Similarly 32% of college educated individuals compared to 40% of non-college educated individuals all racism as a serious problem. The sharper divide exists over the decision to remove the Confederate flag in South Carolina from the State House grounds where 56% of college-educated Republicans agree it was the right decision while 37% of non-college educated individuals believed it was the right decision. Previous research has found that there are sizable socioeconomic divides among the GOP with regard to the social programs offered by the government, with individuals who are less educated and with lower income are more in favor of government benefits. Those white Republicans with a college education were less likely than those without an education to believe that the federal government fails to do enough for older people and poor people. But those white Republicans without a college education believed that the government does too much for the wealthy as well. Nearly half of white Republicans with a college education and those without said that the federal government does not do enough for the middle class. Today the serious issues on the political agenda have been thwarted by stark differences between white Republicans who have received a college education and those who have not. The statistics speak for themselves and indicate that those who have received higher education think much differently than those who have little or no education and as such the continued pursuit of education for all is really the only way to offer better knowledge about political subjects and to encourage overall voting from all citizens. Only by way of increased education can we encourage voting across the board from children and adults of all ages in an informed fashion. References: Duschl, Richard A.  Restructuring Science Education. New York: Teachers College Press, 1990. Print. Farnham, Nicholas H and Adam Yarmolinsky.  Rethinking Liberal Education. New York: Oxford University Press, 1996. Print. How Much More Do College Graduates Earn Than Non-College Graduates?.  Study.com. N.p., 2016. Web. 12 May 2016. Is College Worth It?.  The Economist. N.p., 2014. Web. 12 May 2016. New Study: The Scary Difference Between Non-College Educated White Republicans- And The Educated.  Daily Kos. N.p., 2016. Web. 12 May 2016. Nisen, Max. Google Has Started Hiring More People Who Didnt Go To College.  Business Insider. N.p., 2016. Web. 12 May 2016. Pollard, Diane and Olga M Welch.  From Center To Margins. Albany, NY: State University of New York Press, 2006. Print. Sims, Ronald R and Serbrenia J Sims.  The Importance Of Learning Styles. Westport, Conn.: Greenwood Press, 1995. Print.

Ocean Park Hong Kong Recruitment Essay Example | Topics and Well Written Essays - 3250 words

Ocean Park Hong Kong Recruitment - Essay Example Generally, one of the aims of this theme park is to ensure that the visitors of the island of Hong Kong would each have their own memory of their visit and/or stay at the theme park (Mehrmann, 2005). Each year, the theme park receives about four million visitors, thus contributing so much to their financial stability. It is also the leader in Education and Conservation with the following programs and titles under its belt: (1) Asia’s Standard-Bearers for Conservation, (2) The Gold Standard for Animal Husbandry, (3) Ongoing Community Outreach Program, (4) New Ocean Park Academy and, (5) Involvement in World Conservation Organizations and Education Programs. During its thirty year existence, the ocean park also witnessed an increased attendance from mainland China and is currently catering to a new generation which is often regarded as a generation with more sophistication. However, the thirty-year theme park is in need of renovations as its facilities are already ageing (Einhorn, 2005). Also, in its existence as the only theme park in Hong Kong, about 70 million visitors have paid a visit (or stayed) at this very popular theme park. But things changed as the monopoly of the ocean park with regard to its share of visitors in the Hong Kong Island and its attractions has been threatened with the rise of competitors. These included the opening of Disneyland in 2005, the Tung Chung Cable Car in 2006, the Hong Kong Wetland in 2005, the growth of the Macao entertainment industry (Mehrmann, 2005). This is why, Mehrmann (2005), the Central Executive Officer of the Hong Kong Ocean Park mentioned the following as the things needed for them to stay alive and keep up with the new players in the midst of a tighter competition with newer theme parks and other attractions in the region: (1) continue to attract more people to the park, (2) develop a value proposition that is relevant to Hong Kong, (3) rediscover themselves and their true identity, (4) energize their stake holders: the government, suppliers, guests and of course, their employees, and finally, (5) to attract, retain and develop the right talent.  Ã‚